Is Email Dying?
Friday, July 30, 2010 | 0 Comments
By James Bond, Apptix Vice President of Product & Software Development
I had the opportunity to participate in a Black Enterprise Magazine piece around the idea that email is "dying." The article ran in the magazine's April 2010 issue and Sonya Donaldson, the writer, did an excellent job covering the many angles of the latest variance of this reoccurring topic.
So IS email dying, you ask? No!
Every so many technology cycles--especially when a "new" messaging platform such as SMS, Twitter, or Facebook gains in popularity--the "death of email boogeyman" comes out in force. But the cold hard fact is this: no matter how shiny the bells and whistles of the latest "email killer," email is the base platform for corporate communication.
That's not to say that email is static - it's certainly not. Is email perfect? Not if you read CRN’s Ed Moltzen's recent weigh in, in which he stated that email is broken and offered some tips on how to fix it.
Email is evolving--and for the better. Ed will be happy to know that Microsoft Outlook 2010 addresses many of his problems, especially the issue of "threading" conversations. (And you'll be happy to know that we will be fully supporting Outlook 2010 for our Apptix and MailStreet customers within the next few weeks.)
The rising market for Unified Communications only enhances email's hold within the corporate world. With UC, your email client will become a communications hub, melding disparate communications and collaboration technologies. (Apptix’s hosted UC service is launching later this year.)
The ease with which new services can snap into--and enhance--Exchange certainly keeps the Grim Reaper from email's doorway. For example, we constantly enhance and add services--such as email encryption or archiving and compliance--to help our customers meet the many "alphabet soup" regulatory requirements (think FINRA, SOX, HIPAA, and so on). When was the last time you were able to easily, affordably, and quickly plug-in an enhancement for your onsite business phone system?
So the answer is--and will be for the foreseeable future (at least until we developed telepathy or something similar)--NO, email is not dead. It may be changing to better suit its user base, but it is not dead. Nor will it be anytime soon.
I had the opportunity to participate in a Black Enterprise Magazine piece around the idea that email is "dying." The article ran in the magazine's April 2010 issue and Sonya Donaldson, the writer, did an excellent job covering the many angles of the latest variance of this reoccurring topic.
So IS email dying, you ask? No!
Every so many technology cycles--especially when a "new" messaging platform such as SMS, Twitter, or Facebook gains in popularity--the "death of email boogeyman" comes out in force. But the cold hard fact is this: no matter how shiny the bells and whistles of the latest "email killer," email is the base platform for corporate communication.
That's not to say that email is static - it's certainly not. Is email perfect? Not if you read CRN’s Ed Moltzen's recent weigh in, in which he stated that email is broken and offered some tips on how to fix it.
Email is evolving--and for the better. Ed will be happy to know that Microsoft Outlook 2010 addresses many of his problems, especially the issue of "threading" conversations. (And you'll be happy to know that we will be fully supporting Outlook 2010 for our Apptix and MailStreet customers within the next few weeks.)
The rising market for Unified Communications only enhances email's hold within the corporate world. With UC, your email client will become a communications hub, melding disparate communications and collaboration technologies. (Apptix’s hosted UC service is launching later this year.)
The ease with which new services can snap into--and enhance--Exchange certainly keeps the Grim Reaper from email's doorway. For example, we constantly enhance and add services--such as email encryption or archiving and compliance--to help our customers meet the many "alphabet soup" regulatory requirements (think FINRA, SOX, HIPAA, and so on). When was the last time you were able to easily, affordably, and quickly plug-in an enhancement for your onsite business phone system?
So the answer is--and will be for the foreseeable future (at least until we developed telepathy or something similar)--NO, email is not dead. It may be changing to better suit its user base, but it is not dead. Nor will it be anytime soon.







